Representation Theory

TI - Whatever You Like


http://www.youtube.com/watch?v=nQJACVmankY 


I think this music video creates verisimilitude by representing reality as far as possible. 


Examples:

• In the beginning the girl behind the counter is genuinely excited when serving TI, a famous rapper.

• A rapper with wealth, buying clothes, jewelry and giving her money, which relates to the title of the song 'Whatever you like'.

• The flashing white transition at the end of video is the moment in the video where the audience realise she was day dreaming and it was all in her mind, it represents a flash back into reality. This can be signified through her sad and depressing facial expression.    

• The girl being more confident about herself because of the special attention shown by the famous rapper, which is shown through the visuals of her pushing away other men. This is because of the lyric 'tell them other jokers be quiet'.

• When the famous rapper has left the house, The girl waits for him to leave, then imitates his style by wearing his clothes, hat and sings on a mic. This shows even though she is getting all these glamorous items, she still is a huge fan of his music. She also acts immature which signifies reality because in the beginning she was quite loud, jumping around making noises.    

how far does your music video encourage audiences to reconfirm or challenge who they are when watching your video

In my music video I have portrayed teenagers, specifically Asian males in positive way due to the fact that my artist is unsigned and is performing in live music venues. This promotes independence because it shows that my artist has the capability of promoting his own music. This will encourage other upcoming unsigned artists to push and promote their music. My artists lyric ‘I keep it rolling’ suggests he is moving forward, and surpassing hate. This can relate to audience members who feel as if they are in a struggle, for example they might have lost their job or got rejected from a university. Listening to these lyrics may construct their identity by accepting and rolling with the punches of life experiences. However, some audiences may feel neglected, such as a female audience, where they could see the video as being intimidating because all of the participants are male, therefore females can never fully relate to the artist.